Resources Library by ANA

A. C. Nielsen, Sr.

ARTHUR C. NIELSEN is the founder and chairman of A. C. Nielsen International, Inc., and its subsidiaries around the world. Best known for his pioneer work in television audience measurement, he now heads the world’s largest marketing research...

Catalogue: ARF Guidelines Handbook

Authors: Charles Pearson, Arthur C. Nielsen

June 15, 1990

The ARF audit of procedures for media audience research studies

This report describes a new framework for ARF audits of media audience research surveys. The goals of the new framework which is called “The ARF Audit of Procedures” are to expedite and standardise the auditing process and reporting and to...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

The ARF audit of procedures for media audience research studies

The purpose of this report is to outline policies and procedures for the management and implementation of audits conducted under The ARF Audit of Procedures for audience research studies. The Policies Report presents the overall plan for ARF audits....

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Causes of advertising expenditure variations in Sweden 1975-1987

Advertising expenditure in traditional media has risen faster than inflation during the period of analysis, with the exception of 1980 and 1981. Surveys and analyses show that expenditure in direct mail and various forms of sales promotion were about...

Catalogue: ESOMAR Congress 1989

Author: Tomas Gröndal

September 1, 1989

The single source approach in media research

The single-source based input-output check is, of course, intended for marketing research; it makes it possible to investigate campaign findings accurately, deploy advertising vehicles to best advantage and lastly, to improve the advertising media....

Catalogue: Seminar 1988: Media And Media Research

Author: Matthias Steinmann

Company: Swiss Broadcasting Corporation

June 15, 1988

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research

Author: Harold de Bock

Company: Burke, Inc.

June 15, 1988

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

The last few years, especially the last few months, a wide variety of new media research-data were made available for the media departments of advertising agencies in the Netherlands. Not only because of the differences, caused by different media...

Catalogue: Seminar 1988: Media And Media Research

Author: Adri Ulfman

June 15, 1988

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research

Author: Sigurd Bennike

June 15, 1988

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research

Author: John W. Whitehead

June 15, 1988